The Preferred list
Because being on ‘the list’ changes everything…
The insider resource for wedding professionals who want to get noticed, trusted, and recommended by wedding planners & venues
Get your free ‘how to make a good impression on wedding planners’ guide when your R.S.V.P to the Preferred List emails.
The preferred list
You’re great at what you do — but you’re not getting the referrals you deserve
In the wedding industry, connections are everything.
Planners, venues, and suppliers all work from lists — and if you’re not on them, you’re invisible.
The Preferred List is here to change that.
We help florists, photographers, caterers, venues, entertainers (and more) learn how to:
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Identify the right people to connect with
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Understand what wedding planners and venues really notice
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Build trust that leads to referrals and repeat bookings
Getting on “the list” isn’t about luck. It’s about knowing how to present yourself, communicate, and build relationships that last.
Here, at The Preferred List, we provide you with the tools, training and connection opportunities that will help you to grow your wedding business. This is not generic business growth strategies – this is relationship growth strategies specifically designed for the wedding industry.
Free introductory video: Why you want to be on list
Your first step is understanding what preferred lists and how they can help you grow your wedding business. Access this free introductory guide as you start your journey towards growing your referrals and connections.
Click here to access
How The Preferred List Works
At the heart of The Preferred List are four guiding pillars — each one helping you grow your business through connection, confidence, and consistency.
By subscribing to The Preferred List emails, you will gain access to insider insights from a working wedding planner — including practical advice, templates, and real examples to help you build genuine connections with planners, venues, and other wedding professionals.
You’ll learn how to communicate with confidence, present your brand in a way that earns trust, and take simple, consistent steps toward becoming the supplier planners love to recommend.
To get you started, when you join you today you will receive your free guide on how to make a good first impression on wedding planners.
Subscribers will also receive exclusive discounts and bonuses on our courses, including for our upcoming membership The Preferred Collective.
Let’s work together
AUDITS
Is your website and social media presecnce ‘planner ready’? Order your audit today.
THE MEMBERSHIP
Join our Skool community and start growing your business with referrals and connections
1:1 MENTORING
Private mentoring sessions to poisition yourself for planner and venue referrals
Welcome! I’m looking forward to helping you grow your wedding business…
I’m Tracy-ann — a wedding planner who spends my weekends managing weddings and my weekdays answering endless emails from suppliers.
Every couple asks: “Who do you recommend?” And I’ve seen first-hand what makes me put a supplier’s name forward — and what makes me quietly delete an email.
The Preferred List was created to share those insider truths, so you can see your business the way a planner does — and finally land the referrals you deserve.
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Why Styled Shoots Won’t Get You on a Planner’s List (and What They’re Actually Good For)
Styled shoots are everywhere in the wedding industry. Suppliers team up, create gorgeous content, and share it across Instagram and blogs. Many suppliers hope these shoots will help them get noticed by planners and added to preferred supplier lists.
The Red Flags Planners Notice When Suppliers First Reach Out
The Red Flags Planners Notice When Suppliers First Reach Out Reaching out to wedding planners can feel intimidating. You want to get noticed, make a great impression, and (hopefully) be added to their preferred supplier list one day. But here’s the uncomfortable...
